Honest comparison
Supermetrics moves marketing data into spreadsheets, Looker Studio, BigQuery and other destinations. It is a connector engine for analysts who want the numbers inside their own tools. Defined Chase is the opposite end of the workflow: a ready-made portal so you never have to assemble and maintain the reporting yourself.
| Feature | Defined Chase | Supermetrics |
|---|---|---|
| Unified cross-channel reporting | One canonical view across Google, Meta, TikTok, Reddit and more — a finished product, not a canvas you build. | Delivers data into your destination of choice; the report itself is assembled by you. |
| Campaign / keyword / search-term depth | Campaign, ad group, ad, keyword and search-term grain — filterable and CSV-exportable out of the box. | Full field-level pulls; you build the campaign / keyword views in your destination. |
| Creative intelligence & fatigue | Built in — creative gallery with a fatigue radar and per-creative ROAS / CPA. | Not a creative-intelligence product. |
| Goals & budget pacing | Built in — a goals grid with target vs actual and on-pace tracking. | Not a built-in goals / pacing product. |
| Publishable client report cards | Built in — board-ready report cards you publish with one link. | Feeds report tools (Sheets, Looker Studio); no opinionated client report card of its own. |
| White-label client portals | Yes — white-label agency plan from €999/mo (5 clients included, +€149/client). | Not a per-client white-label portal — it is a data-connector layer. |
| AI analyst / MCP | Built-in AI analyst + MCP (ChatGPT / Claude) via the AI Access add-on, €269/mo. | AI credits included (Supermetrics Studio: ChatGPT / Claude / Copilot over your data). |
| Pricing model | Flat monthly per brand — no per-connector, per-source or data-volume fees. | Tiered by number of data sources + users; extra sources / users as add-ons. |
| Entry price | €569/mo (or $649/mo), all-in. Annual: 2 months free. | From €49/mo (Starter, €39 billed annually); Growth €199/mo; Pro €499/mo; Enterprise custom. |
| How you buy | Self-serve — pay, connect your own ad accounts, see your data. No demo call. 30-day money-back guarantee. | Self-serve, 14-day free trial, no card required. |
Competitor details are taken from their own public pricing pages, verified July 2026. Plans and prices change — check their site for the latest. Supermetrics pricing (July 2026). Supermetrics entry price as verified: From €49/mo (Starter; €39/mo billed annually).
If you live in spreadsheets or already run a BI / warehouse stack and just need reliable connectors feeding it, Supermetrics’ source breadth and destination flexibility win — that is a pipeline job, not a finished-product job.
Pay, connect your own ad accounts, and see unified spend, ROAS, creative intelligence and board-ready report cards within 24–48 hours. No demo call, 30-day money-back guarantee.