Honest comparison
Whatagraph is a template-driven reporting tool for agencies that need attractive, white-labeled client reports fast. Its strength is a big library of report templates and polished presentation. Defined Chase overlaps on client reporting but goes deeper on the analysis — creative fatigue, goals pacing and a canonical single source of truth built from running the spend ourselves.
| Feature | Defined Chase | Whatagraph |
|---|---|---|
| Unified cross-channel reporting | One canonical view across Google, Meta, TikTok, Reddit and more — a finished product, not a canvas you build. | Yes — multi-source dashboards and reports. |
| Campaign / keyword / search-term depth | Campaign, ad group, ad, keyword and search-term grain — filterable and CSV-exportable out of the box. | Source-level metrics; depth depends on the connected source. |
| Creative intelligence & fatigue | Built in — creative gallery with a fatigue radar and per-creative ROAS / CPA. | Not a dedicated creative-fatigue product. |
| Goals & budget pacing | Built in — a goals grid with target vs actual and on-pace tracking. | Goal widgets exist; not a full budget-pacing engine. |
| Publishable client report cards | Built in — board-ready report cards you publish with one link. | Strong — a large template library for client reports is the core of the product. |
| White-label client portals | Yes — white-label agency plan from €999/mo (5 clients included, +€149/client). | Included on the Max plan (white-label reports); custom report domain on Prime. |
| AI analyst / MCP | Built-in AI analyst + MCP (ChatGPT / Claude) via the AI Access add-on, €269/mo. | Whatagraph IQ (AI report creation, chat, summaries) included. |
| Pricing model | Flat monthly per brand — no per-connector, per-source or data-volume fees. | Tiered by source credits (1 credit = 1 connected account); unlimited users. |
| Entry price | €569/mo (or $649/mo), all-in. Annual: 2 months free. | From €699/mo billed annually (Max, 50+ source credits); Prime custom. |
| How you buy | Self-serve — pay, connect your own ad accounts, see your data. No demo call. 30-day money-back guarantee. | Self-serve trial on Max; Prime is demo-gated. |
Competitor details are taken from their own public pricing pages, verified July 2026. Plans and prices change — check their site for the latest. Whatagraph pricing (July 2026). Whatagraph entry price as verified: From €699/mo, billed annually (Max).
If you want a large library of polished report templates and your priority is presentation speed across many small clients, Whatagraph’s template depth beats us on day one.
Pay, connect your own ad accounts, and see unified spend, ROAS, creative intelligence and board-ready report cards within 24–48 hours. No demo call, 30-day money-back guarantee.